Better to adapt the technology to the user than to force the user to adapt to the technology
Today’s physicians, patients and other pharma target groups are very eager and have little time for poor and non-intuitive designed services when they are online. If they cannot easily achieve their desired goal from your product or service, they will navigate away and probably never come back. Usability is the key to customer retention and good branding.
Ask yourself a question
In the offline world, if a physician couldn’t understand how to administer your product based on its description, would you:
- Rethink the product description today?
- Rethink the product description next year?
- Rethink the product description within the next three years?
Reach out today and let us help you make your online initiatives intuitive and appealing to patients and HCP’s.