Usability
Does your website work well, or does it put customers off?

Today’s web users have a very low tolerance for difficult designs and slow sites. Your website needs to be grasped in a few seconds or users will simply abandon it and look elsewhere.

To help you keep your customers – and keep them coming back for more – we will make sure your website is easy and pleasing to use. We will assess your website against the following attributes:

• learnability – can users accomplish typical tasks the first time they use your website?
  
• efficiency – once familiar with your site, how quickly can users perform tasks?
  
• memorability – when users return to your site after a period of not using it, how easily can they re-establish proficiency?
  
• errors – how many mistakes do users make, how bad are they and how easily can users recover from them?
  
• satisfaction – how pleasant is it to use the website?

Designing for usability
Everyone in our team understands that accessibility is the key in web design.

To make sure your customers have a great experience with your website, we use intuitive designs that are of the highest quality and comply with best practice usability standards.

Testing for usability
Our usability experts will thoroughly test any design we create for you so that it is free from usability errors.

We also recommend testing on users to reveal further areas for improvement. Our user-based tests focus on:

• performance – how much time and how many steps are required for users to complete typical tasks (e.g. find an item to buy, create a new account, order the item)?
  
• accuracy – how many mistakes do users make, and are they fatal or can users recover from them with the right information?
  
• recall – how much do users remember afterwards or after periods of non-use?
  
• emotional response – how do users feel about the tasks completed (e.g. are they confident or stressed, would they recommend the site to a friend)?

Need help?

Contact us today to find out how usability design and testing can impress your customers and make your online activities more effective.
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