The question is no longer should we be using social media, it’s are we using it right?
Look at social media not just as a Facebook fan page, but as a marketing platform: a very powerful medium that allows a close connection to your customers. This of course raises questions to how pharmaceutical business should behave on these new platforms:
- First step is to realize the fact that one way or the other users are already talking about you.
- Second step is to decide whether you just want to listen or you want to participate.
- Third step is to decide how.
We have years of experience navigating in this challenging realm and you can rely on us to provide you with strategies that take pharmaceutical challenges and local legislation into account.
Contact us to help you gain the competitive advantage via social media.