Social media
You probably know what social media is – RSS feeds, podcasts, Facebook and so on – but what can it do for your business?

Online information content is created today by all sorts of people using highly accessible and scalable technologies – not just publishing and IT companies. Social media represents a shift in how people discover, read and share news and information. It transforms monologue (one to many) into dialog (many to many) – and people who were simply readers are now ‘online publishers’.

Social media can complement your website and boost your business by:

• enhancing your online presence
  
• establishing many-to-many communication channels
  
• optimizing your search engine visibility
  
• becoming part of a larger community
  
• viral marketing (or ‘social media marketing’).

The list of social media is constantly growing. We will work with you to identify the services that work well for your website and the best ways to get them up and running for you. You can draw on our expertise with:

• blogging
  
• Facebook groups
  
• Flickr pools
  
• micro-blogging
  
• podcasts
  
• RSS feeds
  
• social bookmarking
  
• Wikipedia articles.

Feel free to contact us to discuss how we can implement a social media strategy for your company, or if you have any questions about social media.
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