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You might have heard the term before – User stories – if not I am sure this post will help you on your way in defining new digital solutions. Not only will user stories help you to define what is important for your business, but they will also help you to map out the needs and demands from a user’s point of view, be they patients, prescribers, payers or careers.
Year after year new ideas are coming up from the digital design community and once they gain enough popularity, they become a trend. Many design trends occur due to constantly evolving technologies, changes in the market, fashion etc. Let’s have a quick look back at last year and see which trends made it to 2013, which we are predicting to see rising throughout the year and how they will affect the pharmaceutical industry.
Nadia has joined the Daman team taking on the role as User Experience Consultant. In this position she will be responsible for the UX processes from defining user needs, matching them with the clients business goals to developing wireframes and mock-ups being the first concepts to new digital innovative solutions.
I continuously monitor the online market for new and interesting mobile apps by pharma and I have decided to share some of my findings here on the blog from time to time. This time I have chosen a Psoriasis mobile app by Janssen aimed at patients, carers and healthcare professionals.
In medicine, adherence describes “The extent to which the patient continues the agreed-upon mode of treatment under limited supervision when faced with conflicting demands, as distinguished from compliance or maintenance.”1
Adherence is multifactorial, and both patients and health-care providers affect compliance as well as many external factors, but there are certain factors that complicate matters more such as complexity of medical regimens, poor understanding of treatment benefits, the occurrence of rare and unwanted side effects, and sometimes poor communication or even lack of trust between the patient and their health-care provider.