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When speaking with clients I am often asked how digital media can improve compliance. The question is not surprising to me; when looking at the statistics I discover how many patients do not comply with their treatment program due to different reasons.

There is no place like home: After a decade in the States, Neel Edeling turns back to Denmark where she will head the digital sales activities for Daman.

User Experience is a discipline that I often see neglected in digital pharma projects. So why should you care about this you might ask? Before we get to that I better start of by defining this undervalued area.

When talking with pharmaceutical marketers about social media I am often asked the question “how do we measure it?” Last month Google announced their launch of social analytic reports in a post on their Google Analytics blog. The reports aim to help marketers determine the value of their social media efforts by connecting social media statistics with business metrics.

In my daily work with SEO for our pharma clients I sometimes come across disease or product websites that use techniques that might have worked out in the nineties but today at best have no effect or at worst disastrous impact on their rankings. This made me wonder if the people behind these sites stopped focusing on SEO a decade ago and do not care about attracting visitors to their websites or if they simply are not aware that this is a discipline that constantly evolves. When talking to site managers I find that the latter is usually the case and I do my best to help them with tips and improvement suggestions. Below I have gathered 5 very common out-dated SEO techniques that you should avoid.