The Swedish distributor of Modifast over-the-counter weight loss products wanted to boost online sales. We designed and implemented a Google AdWords search engine marketing (SEM) campaign not only aimed at the core target group but also to create awareness about the product to a broader audience. Clearly focused on increasing conversion rates, we also optimized the destination pages targeted in the AdWords campaign. While the ads were running, we made frequent adjustments to adapt them to constantly changing trends in the market and to ensure maximum brand exposure and return on investment.The campaign exceeded all expectations and increased sales by approximately 25 per cent.
Features
- Consultancy in online marketing
- Keyword analysis
- Destination page optimization
- Implementation & advanced ad-rotation
- Campaign monitoring
What the client says
“I have worked with Daman during a number of years, on several different brands (like Nicotinell, Lamisil and Modifast) and projects. I am very happy with the service they provide. The responsiveness to urgent situations, immediate and competent feedback and high level of personal commitment and support has always been highly appreciated. The projects have involved creation of new brand websites, amendment to existing sites, troubleshooting external e-trade solutions as well as general IT guidance and consultancy. I would personally recommend Daman to anyone looking for a reliable and competent IT/web agency.”
Jenny Nyström
Head of Marketing in Sweden
Impolin AB
Impolin AB
