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When speaking with clients I am often asked how digital media can improve compliance. The question is not surprising to me; when looking at the statistics I discover how many patients do not comply with their treatment program due to different reasons.

User Experience is a discipline that I often see neglected in digital pharma projects. So why should you care about this you might ask? Before we get to that I better start of by defining this undervalued area.

When talking with pharmaceutical marketers about social media I am often asked the question “how do we measure it?” Last month Google announced their launch of social analytic reports in a post on their Google Analytics blog. The reports aim to help marketers determine the value of their social media efforts by connecting social media statistics with business metrics.

In my daily work with SEO for our pharma clients I sometimes come across disease or product websites that use techniques that might have worked out in the nineties but today at best have no effect or at worst disastrous impact on their rankings. This made me wonder if the people behind these sites stopped focusing on SEO a decade ago and do not care about attracting visitors to their websites or if they simply are not aware that this is a discipline that constantly evolves. When talking to site managers I find that the latter is usually the case and I do my best to help them with tips and improvement suggestions. Below I have gathered 5 very common out-dated SEO techniques that you should avoid.

It’s been a long wait, but in the end of 2011 the FDA finally announced its social media guidance (draft) under the name Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices.

Google constantly makes minor updates and tweaks to their search engine to improve how it discovers and tells good websites apart from bad websites. This all comes down to what Google considers quality content and the Panda update introduced major changes to the way website content is valued. If you are using search engine optimization as part of your online marketing initiatives these changes should be on top of your mind. Below are 3 tips that you can use to increase your website position in Google.

Many pharmaceutical marketers consider the risk of using social media in their marketing strategy but what about the risk of not engaging?

In the second quarter of 2011 the number of sold smartphones grew with 74% compared to the previous year. Gartner, who is behind these statistics, report that smartphone sales made up 25% of the total telephone sales in the second quarter of 2011 compared to only 17% the same period last year. This growth shows us that more and more people have realized the opportunity of owning a smartphone, which makes it possible for them to play games, check mail, connect with friends on Facebook and much more, all while on the move.

I am happy to share our strategy of the future with focus on being a full-house digital agency delivering top-notch services to the pharmaceutical industry. With a blend of creativity, communication and technology we are able to release the full potential of the online media while navigating the challenges of interaction between patients, doctors and the pharmaceutical businesses.

Googles new social network Google+ has now been accessible for a few months and in the time of writing this post nearly 10 million have signed up. While many people might not see the point in abandoning Facebook just yet we see some exiting potential that Google+ could hold for pharma businesses.